Posts Tagged ‘Video Premiere’

On February 19th Kanye West released his brand new video, “All of the Lights,” featuring “the Man on the Moon” Kid Cudi and Rihanna, from his platinum-selling album My Beautiful Dark Twisted Fantasy.

The video is as vibrant, colorful, and theatrical as the album’s 30 minute video, Runaway, but it’s very simplistic. Half of the video contains flashing words and colorful lights, similar to a light show, which seems like the obvious thing to do because of the song’s title, but I expected more from Yeezy, finding the theme too repetitive and boring.

The video begins with a little girl wandering a sidewalk alone in black-and-white. Then the light show begins: flashing words and flamboyant colors. Kanye appears on top of a police car with his foot on the siren. Rihanna gets straightforward shots in front of one big, bright light, and Cudi appears in a red jacket with his backside to the camera. Unfortunately, the piano interlude where Fergie sings is cut out of the video. But West was sure to fill in lots of lights for Alicia Keys’ solo, seeing as she was MIA.

Here’s the official video:  http://www.islanddefjam.com/allofthelights/

– Christina Jones