Posts Tagged ‘trends’

Recently flipping through my stack of fashion magazines I began to question more pages than not.  Now obviously for any slave of fashion, September is the God of all months.  It rules the fashion world, it forecasts the trends for the year and basically sets the tone for every designer out there.  This month can make you wildly famous or basically kick you to the curb and ruin you forever as a designer.

One of the first magazines to have their September issue out is “Glamour”.  And as I’m flipping through the pages I found some trends that seemed debatable.

For example, number eight on their Top 10 Glamour Dos and Don’ts list is a picture of Rihanna in a pink accordion pleaded skirt with a sheer lace bandeau and converse.  The title: “Going Totally Sheer in Public.  Do? Don’t? Discuss!”.  Honestly is that even up for debate?  I’m pretty sure a nip slip is completely inappropriate so why would ‘going sheer’ in public even be a question.

Then there is trend number six of fall fashion: collars.  And no this doesn’t mean oxford button downs or or a cute polo.  It literally just means a collar that you wear over your sweater or shirt.  Styles range from a Graziano pearl collar to Marc Jacobs metal and chain collar.  Even crocheted and studded ones exist.  I just don’t understand how this makes your outfit look chic or why you would wear something that resembles the fashion version of a dog collar.

Another trend that has trickled down to the mainstream: hair jewels.  I mean its great for a runway show.  But when you try to wear a claw of jewels on your head it just doesn’t work for everyday style.  At all.  Just because all the sparkling broaches clipped in an updo and gold chain wrapped buns are screaming ‘BUY ME’ doesn’t mean you should.

Don’t follow a trend that isn’t following you.

-Sara Freund

68 collections spanning out over a course of what seemed like endless days and the Resort Collection shows of 2012 are over.  It looks like this is the season of pushing high expectations even higher.  This season’s silhouettes, color combinations, accessories, and prints are pushed to the next level.  Vogue has deemed fall to be the peak of hyperfashion.  Exaggerated, electric, and magnified even simple silhouettes are pushed to the limit.  Designers are sending the message to take bold risks, go big or go home.

In numerous collections playing up dramatic silhouettes was key.  Marc Jacobs while using bright neon patterns and florals his designs look like an Andy Warhol painting.  He also accented a wide hip in many of his silhouettes, a huge trend among other designers as well.

Florals were also a huge hit with designers Givenchy, Emilio Pucci, and Yves Saint Laurent.  From structured high-rise crochet detailed shorts to long billowed watercolor dresses—the playful floral print is taking center stage.

Many collections also got the pink punch—from pale rose to Schiap shocking it was everywhere.  Designers Celine, Reem Acra, and Bottega Veneta featured the color in their bright bold collections.

Alexander Wang, Michael Kors and Alexander McQueen went off in an opposite direction.  Usually when thinking resort many designers fall into the breezy trap of tropical florals but Wang, Kors, and McQueen came out with bold fabrics and sleek lines.  Both collections looked as if they were inspired by scuba gear with sports mesh tank dresses, athletic cut jackets, croc patterns, neon wet-suit seamed dresses and leather hip bags.

Among the dramatic silhouettes, floral patterns, neons, pinks and tropic themes the Olsen twin’s The Row took a classic sailor Brenton strip as their inspiration.  Out of all the wild trends going on right now, the Olsen twins over-sized Brenton stripe t-shirt dress sailed away with some the best ready to wear designs.

-Sara Freund

Trends That Scream Summer

Posted: June 6, 2012 by jerkmag in TRIM -- style
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What are my favorite things about summer? Besides the beach… Long hot car rides with the windows rolled down,  sun dresses and snap backs,  sea salted wavy hair, and slowly melting strawberry dacquiris.  I could go on forever, but I’ll limit myself to just three perfect summer items on my wishlist.

Blossoming on the fragrance shelves are many flowery and fruity summer scents.  My favorite one for summer is Stella McCartney’s limited edition Stella Summer Rose.  A fruity fragrance with lemon and green apple complimented with subtle rose and peony undertones is fresh for summer.

Another dreamy summer item on my list is Georg Jensen’s Fushion ring.  Newly added to his online store shopper’s can customize the ring in just a few clicks.  The Danish inspired design is a pricey mix and match puzzle for your finger.

And last but not least the summer shorts of the moment seem to be everything except the ratty old Levi’s I love.  Preppy patterns, high rise pleated cotton, Aztec embroidery, lace and crochet.  I have my heart set on Free People’s Micro Fiber Lace Short but there are so many new trends to choose from it’s hard to decide.

-Sara Freund

Fashion week is still in motion, and with that comes a lot of information.  One of the most interesting factors about fashion and its seasonal changes is how designers perceive the moment. How do they capture the time we live in? How does it translate into garments? What do you and I want to look like in six months? These are all questions that designers grapple with when working on new collections. They have to figure out a direction, a way to move forward from what they have already done.

Prada Spring 2011

Oftentimes, there is a seasonal coherence where the collections as a whole look incredibly similar. There is a general wave of interpretation of which the color palettes are similar and the shapes and perceptions of the body are united in one direction.  The shift is usually a bit gradual or can be marked by a strong break such as a “Monkey Business” Prada collection or Phoebe Philo Céline collection that brings pajama dressing to minimalism.

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