Posts Tagged ‘showmanship’

Last Wednesday, the final leg of fashion week began in Paris. Already, there have been amazing showings, particularly from Balenciaga and Haider Ackermann. There are still many more highly anticipated shows to come (Chanel, Yves Saint Laurent, Givenchy, to name a few).

Every fashion week, designers make decisions on how to best showcase their collections, and at times those choices are made because of costs and budgets. Fashion shows including the full production of music, runways and large seating areas, are the most expensive. Established, aka wealthy fashion houses, almost always utilize this option because it allows more room for press, editors and buyers. Other show options include presentations or photo shoots.

The whole point of having a fashion show is not only to showcase the garments, but also to create or help pronounce brand identity through music and décor. Everything about the fashion show is to make the collection and brand look as appealing as possible. With that in mind, many designers navigate safe water in an attempt to either present a sober idea in a clean, concise show. However, there have always been designers who believe in showmanship.

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