Posts Tagged ‘Pottermore’

It’s hard to believe, but after ten long years, the “Harry Potter” film franchise has finally come to a close with the “Deathly Hallows: Part 2.”  Having shattered the midnight box office record and crossing the $1 billion mark over the weekend, the last “Harry Potter” movie has left a lightning bolt scar on all of us.  A scar of excitement, a scar of grief, but most of all, a scar containing fond memories of a magical world that captivated us all.

Call me a sinner, but I never read the “Half-Blood Prince” or the “Deathly Hallows.”  Despite that, I’ve seen all the movies and it’s sad to see them come to a close.  Harry Potter is a name that most of us have grown up with.  I distinctly remember my brother bringing home the first book of the series, the “Sorcerer’s Stone,” back when I was in kindergarten.  I asked him so many questions about the story, the characters and, of course, the number of pages.


In a news conference held in London today, author J.K. Rowling of “Harry Potter” fame announced the launch of a site called Pottermore. Many fanatics, myself included, were hoping this would be yet another installment in the Potter franchise.  In a way, it is. Pottermore is the latest initiative for the e-book revolution, marketed at what Rowling refers to as “the digital generation.”

This announcement has been a long time coming, as the demand for an electronic version of the best-selling “Harry Potter” series has only grown with the popularization of devices like the Kindle and the Nook. Rowling has been reluctant in the past to make such a move for fear of piracy, but this is a site that further establishes “Harry Potter” as a brand.