Posts Tagged ‘fashion designer collaboration’

In the world of designer collaborations, Versace is the next big name to lend itself to fashion. H&M has secured a behemoth deal with Versace, which has never done a designer collaboration until now, making it one of the last to be conquered. The collection will be all about Versace’s heritage, going back to the days of Gianni to the present, it should encompass the brand’s DNA. With such a history of dramatic and exciting fashion, there is great anticipation for the results of this collaboration. It has been announced for about a month now, and pictures are being released every week.

This collaboration comes at a great time, right in the midst of collaboration mania with the Target-Missoni line already launched and Lagerfeld for Macy’s recently hitting stores. This is the perfect time for Donatella to reach out to a new audience and expand her brand further than upper-tier wallets. Not to say that Donatella has never attempted to design for the masses because, with her diffusion line, Versus, that was the goal. Yet the prices were never fast fashion low.

The collection will hit H&M stores across the country on November 19. Good thing H&M hasn’t launched e-commerce yet, this way they can avoid Target’s Missoni mania that crashed their site.

-Nadjma Sako