Posts Tagged ‘Eurocrisis’

In the past five years, Abercrombie has been focused on overseas expansion. The specialty retailer is attempting to create an international presence comparable to its U.S. glory days.

In May, the company opened their first Parisian store on an enormous property on the Champs-Elysées. The opening was a huge spectacle marked by the presence of 100 shirtless male models (talk about brand identity). The entrance into the French market was expected to be incredibly lucrative and successful for the company. They are well-located and are banking on the renown and high traffic on the Champs to meet their margins.