Posts Tagged ‘ads’

This week Ann Taylor released their new ad campaign, featuring an incredibly firm and wrinkle-free Demi Moore (peculiar considering her age). She is so airbrushed that she looks 20 years younger, or rather like a completely different person. Since I work in the fashion industry, I personally turn a cheek to airbrushing, but transforming 50-year-olds into 16-year-olds has recently recaptured my interest. With all the press from the UK’s ban on ads of overly airbrushed models, I think it would be nice to be served with a dose of reality. A wrinkle and a dark spot here or there would be rather refreshing, and possibly give hope to the average women of the world.

Just last week the UK Advertising Standards Authority banned L’Oreal ads featuring Christy Turlington and Julia Roberts. Obviously, we all know and accept these to be airbrushed, so why the ban? The ads feature anti-aging products that take credit for the mysterious disappearance of their wrinkles. Members of parliament deemed these ads to be false advertising and decided that the images could be detrimental to women. To this I say right on UK Parliament! We know foundation can’t give you a face lift; let’s lay off the Photoshop. Let the crow’s feet and sagging eyelids run free.

-Victoria Troxler

Advertisements are essential to the magazine world. For anyone who’s seen The September Issue, there’s a scene where Anna Wintour is in a meeting with the publishers negotiating on ad space, and you are able to see how much power advertisers have over publishers. Publishers are responsible of making sure there are enough advertisements and editorial content in the magazine.

The ads basically pay for magazines to run smoothly, and often you can tell how a publisher is doing based on the amount of ad space they fill. Since the economy went down a black hole, the publishing industry has been struggling to survive.

Fortunately WWD just had an article about the progress that magazines are making in terms of ad money. Vogue is doing especially well, with the pages up ten percent from this time last year. Elle is also doing well with a 14.9% increase. This is good news because it means the industry is finally rebounding from the crisis and magazines can become lucrative again.

-Nadjma Sako