Finally Finding The Right Foundation

Posted: November 5, 2012 by jerkmag in TRIM -- style, VAULT -- archives

Ever see those girls whose face is 5 times darker than the rest of their body? I personally think it is the BIGGEST fashion faux pas when people can’t figure out what foundation or bronzer is right for their skin tone.  People also forget that their skin tone changes during the winter and summer months and they will need different foundation colors depending on the season. Duhh when you’re outside in the spring and summer more you obviously get tanner. Thank god for this because I am one of those pasty white ghosts in the winter and do not go tanning.  No, I do not want skin cancer thank you very much.  Anyway, I found out about a new device in July to prevent the two-skin tone problem.

Sephora collaborated with Pantone to create the Sephora + Pantone Color IQ.  Basically it is a handheld device that scans your skin that results in 27 images in less than two seconds.  Then the device assigns you an official Pantone skin tone number.  When this number is entered into the iPad app it gives you a list of foundations out of the 1,000 that Sephora sells to match you with the perfect foundation for your skin tone.  Usually about 10 results appear and than you can narrow it down to your preference on SPF availability, eco-friendly ingredients, coverage, etc.  Sephora pro, Gilbert Soliz stated “Sephora + Pantone Color IQ eliminated many of the variables that can affect shade selection, including pigment challenges, skin texture, and undertones which can distort the clients match”.

Sephora and Pantone patented this device so don’t expect anyone else to come out with it soon.  It is important to know that this device is only available at Sephora’s New York City Time Square location and at Sephora’s San Francisco store on Powell Street.  They are hoping to unveil this device at all Sephora locations soon, so lets cross our fingers that it will happen because I know many girls that are in dire need of this!

-Lauren Levine

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