Style of Olympic Proportions

Posted: July 14, 2012 by jerkmag in TRIM -- style, VAULT -- archives

London 2012 is right around the corner.  Yes, I’m a crazy fanatic of the Olympic games.  The Olympics have already gotten a lot of the attention of the fashion industry.  Stella McCartney designed the blue and white uniforms for Great Britain and Giorgio Armani developed the Italian uniforms.  Of course, Ralph Lauren the essence of American style worked on Team USA’s attire.

So, when Vogue’s June issue featured Serena Williams, Ryan Lochte (only the fourth man ever on the cover of Vogue) and Hope Solo I could not buy it fast enough.  Fashion, the Olympics, and a hot six time Olympic medalist on the cover kept my eyes glued to the pages for hours.

Out of many of the Olympic athlete profiles there was one article that caught my attention about the Art Director of the Opening Awards Ceremony.  Danny Boyle, famously the director for “Slumdog Millionaire” and “127 Hours” has an artistic eye for the gritty beautiful.

In his interview with Vogue many of the details remained a secret.  The Opening Ceremony is three hours long, two of which are dedicated to the athletes and the last to Boyle’s imagination.  One of Boyle’s main concerns is successfully inspiring emotion within the audience in a massive stadium.

He describes his plan for the venue being, “more like a cauldron, with all the people hovering over and around you.”

Drawing on ideas from when he directed “Frankenstein” he plans to make it an inspiring and intimate experience.  To read more about Boyle’s creative process and ideas you can access the Vogue article here.  In the British press it was hinted that Paul McCartney, Elton John, and ballerina Darcey Bussell would make appearances in the performance, but Boyle remains discreet.

-Sara Freund


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