Tablets Gone Wild

Posted: June 29, 2012 by jerkmag in SURF -- tech
Tags: , , , , , ,

I remember the day Steve Jobs stepped up on stage and announced the iPhone. It was unbelievable. It wasn’t so much the technology that was impressive, needless to say it was, but it was the whole presentation and the amount of thought put into the user, not just the phone. Then the iPhone 4 came out. It had a camera at the front – Steve Jobs set on a comfortable couch and demonstrated FaceTime. I looked at my mom’s Nokia phone, which at this point was about three years old. There was a tiny square at the front of the phone. It was a camera, and I pointed it out and asked my mom if she ever used the front facing camera on her phone. “What front facing camera?”, she asked.

Apple wasn’t necessarily making up new technology as they went along. They were selling a service, an experience, something that people would feel like they needed in their day to day lives. If you’re interested in why Apple, and other similar brands, have become so successful, you might want to check out Start With Why by Simon Sinek. It’s a really simple read and quite cheap to order from Amazon.

Exactly a week ago, Apple had its June Keynote and announced a few new things. I’m always amazed by how far ahead Apple seems to be. Even their ‘campus’ where all their innovation happens is so secretive. In fact, they are actually in the planning stages of moving to a new location. Check it out, it’s just as sexy as all their products.

So with all this Apple build up, I decided to write about… the new Surface tablet by Microsoft! Yay! All the new Apple announcements are covered extensively all over the web, you have more than enough information about it at your fingertips. If you’re super lazy and don’t want to type “apple june keynote highlights” into Google, then here.

Remember the Zune? The brand was completely terminated by Microsoft last fall. The Zune is a failed competitor to the iPod. Back in the day Microsoft was playing catch up with Apple’s innovations and produced the Zune in hopes of taking on part of the market and failed. But Microsoft isn’t one of the biggest companies in the world for no reason. Today, it announced the Surface, the competitor to the iPad. The Surface is a personal computer tablet that will run Windows 8. It is the first product that has been designed directly by Microsoft, something Apple has been doing since its beginnings. The Surface is packed with features that you would expect, including a HD touch screen, front and rear cameras, thin and light design, and the rest. It comes with design features such as an unfolding protective cover that doubles as a keyboard, a touch pen that clicks into the device, and a built-in kickstand.

I’m not going to lie, it looks kinda cool. Last quarter, the Windows devision of the company alone recorded $4.6 billion in sales, “$3 billion of which was pure profit”. It holds the 6th place for the highest profit margin in the Fortune 500 List. Microsoft isn’t one of the biggest companies in the world for no reason… I’m really curious to see how successful the Surface becomes. Check it out yourself, and we’ll make sure to you keep up to date with it.

-Can Cakmak

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