Brooks Brothers takes on the Roaring Twenties

Posted: June 14, 2012 by jerkmag in TRIM -- style
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One of the most famous novels, The Great Gatsby, will finally make its debut in film on Christmas this year.  Lavish, secretive, and wonderfully elegant the 1920’s bloomed into the era of celebration.  In ‘The Great Gatsby’ Leonardo DiCaprio plays Jay Gatsby opposite of Carey Mulligan who plays the alluring Daisy Buchanan.

Fashion was a huge part of the 1920’s because it was one of the first times people began dressing as a way of self-expression.  The shimmering flapper dresses and sartorial elegant suits expressed the young and restless era.

Gatsby first made famous by Robert Redford in 1974, however in Baz Luhrmann’s 125 million dollar version Brooks Brothers has created authentic re-creations of 1920’s wardrobe.  The brilliant male co-stars Leonardo Dicaprio, Tobey Maguire, and Joel Edgerton will be wearing some of the 500 day and night looks Brooks Brothers has created for the film.

Brooks Brothers worked closely with the Academy award winning costume designer, Catherine Martin, to put together over 1,700 pieces including neckwear, accessories, and shoes.  Martin and the Brooks Brothers archivist discovered that F. Scott Fitzgerald was actually a customer at Brooks Brothers while researching popular styles, fabrics, colors, textures and tailoring.

WWD reported that Chief Executive Officer of Brooks Brothers, Claudio Del Vecchio praised Martin on her ability to “bring F. Scott Fitzgerald’s world to life.  She truly has defined the men’s wear of the Roaring Twenties with her creativity, attention to details and passion for the era”

The Great Gatsby isn’t the only production to be outfitted by Brooks Brothers.  The nations oldest retailer has dressed the actors of Mad Men, Glee, Law & Order and White Collar.  For all these reasons it is only fitting that Brooks Brothers is the obvious choice.

-Sara Freund

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