Going Green for the Gold

Posted: May 1, 2012 by jerkmagblog in VAULT -- archives

In February Nike released it’s newest performance gear for the 2012 Olympics.  The sportswear company helps give athletes a competitive edge.  Nike’s newly unveiled line is revolutionizing athletic gear by ‘going green for the gold’.

Using fabrics that are created out of recycled water bottles work towards a zero-waste construction for their sneakers.  Nike’s main goal is to design more eco- friendly products for the Summer games.

A golf ball inspires another technique Nike has developed.  The fabric used in their new running suit is dimpled like a golf ball and meant to be ‘faster than skin’.  When measured against the speed suit sprinters wore in Beijing in the 100 meters, the Pro TurboSpeed is 0.023 seconds faster.

Focused on speed, Nike’s new speed suit has undergone over a thousand hours in wind tunnel research.  Carmelita Jeter, the fastest woman in the world, influenced much of the design.  According to Carmelita, the suit is so tight that “it feels like you’re running with no clothes on.” Carmelita also said that even though the suit hugs the skin, it’s surprisingly easy to put on and is so comfortable.  This suit, made from recycled polyester fabric, is meant to increase a runner’s speed by making the body more aerodynamic.

Elements of these designs will make their way to the public soon.  Right now they are only available for Summer Olympic athletes.  Get a preview of this new fashion in London this summer.

-Sara Freund

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