This week, Jay-Z’s brand Rocawear put up a t-shirt on its site with the words “Occupy All Streets” for $22. Clearly this was a way for the Rocawear brand to take part in Occupy Wall Street.
How great is it that in the midst of the genuine uproar over poverty and unemployment (to put it briefly), a member of the ruling class (yeah sorry, that’s what the 1 percent is) would try to capitalize on the movement.
And not just any member of the ruling class: Jay-Z is someone who comes from utter poverty and knows exactly what systemic inequality looks like. For him to try to capitalize on this movement and profit from it just shows the power of greed.
Since the shirt came out and Hov realized that this might not be the best way to try to make a buck, the shirts have been taken down from the site. I guess not all publicity is good publicity. [[Editor’s note: As of Monday morning, the t-shirt is now for sale again on back-order via the Rocawear website.]]