Phoebe Philo at Louis? Marc Jacobs at Dior?

Posted: September 21, 2011 by jerkmag in TRIM -- style
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My first reaction was horror: not because Phoebe wouldn’t do incredible work at Louis Vuitton, because she would. But because I was unsure what this would mean for Céline. However, the current waves say her position at Louis Vuitton would be added to her current responsibilities at Céline.

Philo is a bit of a laid back designer. She is family-oriented, which is not the best way to describe the fashion industry. In the midst of her success at Chloé, she packed up and left to stay at home with her newborn child and her husband. Odd.

Her current position at Céline is the only one she holds, which surely allows her to balance work and home. Not letting the fashion machine bully her allows her to set her own rules and not compromise her priorities. As she told Vanessa Friedman of the Financial Times, “It was very important to me that with Céline we went step by step, with no giant strategic plan. I feel very much that I am a human being, with human limitations, and I need to respect that.” Now, faced with eight more collections a year, the balance she has created might no longer be possible. How will this affect her work at Céline? For how long will she want to simultaneously design for both houses?

The most important thing to remember about Phoebe is that she never disappoints. Galliano may be a genius, but Dior’s Ready-to-Wear sales have not been a match for other luxury brands that have seen booms in recent years (Chanel, Louis Vuitton, Céline, Miu Miu…). Something has been lacking in the ability to create mass appeal for awhile.  Phoebe intuitively knows how to tap into what women actually want to wear, who we want to be. Her ability to create and redirect trends is unparalleled and if anybody can bring Dior back into the mainstream, it is definitely Phoebe.

As of now, none of this is official as there has been no official announcement by any of the parties involved. Yet, WWD is quite the reliable source. Even though Jacobs has been in salary talks, nothing is done until an announcement is made.

-Nadjma Sako

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