Missoni crashed Target’s website on Tuesday. Wait, what? Yeah, that was my reaction too. I’m sure the crash was equivalent to when tickets for a Justin Bieber concert go on sale. I wouldn’t know, but I can certainly imagine the magnitude of such an event. Target didn’t anticipate such a huge response, and, frankly, I wouldn’t have either. Who’d expect an entire collection to sell out in 10-15 minutes?!
Several news sites stated that the site crashed multiple times throughout Tuesday and once more Wednesday morning. Target began displaying a disclaimer page after the second crash. On the page was a picture of the Target dog and the message “We are suddenly extremely popular.” Now, I was one of those lucky enough to experience this firsthand. However, I was not one of those enthusiastic Missoni aficionados seeking Margherita Missoni’s accessories, or the no-label Missoni jackets for $69.99. I was just trying to look up bicycle prices. No, not the special Missoni bike that costs $399.00-$399.99. The boring kind. Completely unaware of the new collaboration between the Italian designer and mega retailer, imagine my surprise and confusion when I was greeted by a smiling dog excusing its “popularity.”
Later on, when I read what had happened in the news, I couldn’t help but laugh. Don’t get me wrong, I do like fashion and am relatively knowledgeable about designers, but this is not the first time that Target has collaborated with a well-known designer. Zac Posen, Jean Paul Gaultier, any of this ringing a bell? I’m still not exactly sure what was so different about this particular mash-up. Maybe Missoni just has a more obsessive, loyal following?
Either way, if you didn’t get your clothes yesterday ladies, you may have lost your only chance for the limited edition collection. It’s only from September 13th till October 22nd, and the women’s clothing line is the only part that is not listed for restocking. Just so we’re clear though, you’re going to be fine. The world did not end because you didn’t buy a zigzag patterned Missoni.