First Look: Missoni for Target

Posted: August 11, 2011 by jerkmag in TRIM -- style
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The highly anticipated partnership between Missoni and Target is finally underway. In fact, they have released preliminary images to a popular fashion Tumblr, as a different approach to PR. Hopefully, the online hype will help sales of their underwhelming items. The partnership branches beyond just clothing and dips its foot in tech accessories and even home goods. So what’s the general opinion about the get up?

The bicycle is awesome and the teacups are great, but with an average price point of  “little to nothing,” the clothing is generally subpar. The textiles will obviously not come close in comparison to the luxury Missoni the world knows, and I say then why bother? I hate cheap fabric; it’s itchy and falls apart quickly.

Missoni has built an empire on indulgent prints made out of only the most luxurious fabrics. Anything other than the best is simply a lookalike. Although, I would kill to own that bicycle, I would definitely pass on the polyester shift dress. There will be over 400 items though, so maybe I will be pleasantly surprised. If not, the home goods are pretty awesome.

The whole collection will be available at Target.com September 15.

-Victoria Troxler
Comments
  1. […] didn’t anticipate such a huge response, and, frankly, I wouldn’t have either. Who’d expect an entire collection to sell out in 10-15 […]

  2. […] anticipate such a huge response, and, frankly, I wouldn’t have either. Who’d expect an entire collection to sell out in 10-15 […]

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