Rowling Leaves Corps. Spellbound with ‘Pottermore’

Posted: June 23, 2011 by jerkmag in VAULT -- archives
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In a news conference held in London today, author J.K. Rowling of “Harry Potter” fame announced the launch of a site called Pottermore. Many fanatics, myself included, were hoping this would be yet another installment in the Potter franchise.  In a way, it is. Pottermore is the latest initiative for the e-book revolution, marketed at what Rowling refers to as “the digital generation.”

This announcement has been a long time coming, as the demand for an electronic version of the best-selling “Harry Potter” series has only grown with the popularization of devices like the Kindle and the Nook. Rowling has been reluctant in the past to make such a move for fear of piracy, but this is a site that further establishes “Harry Potter” as a brand.

Not only will fans be able to buy the e-books, but they will also have access to over 18,000 words of new content that Rowling has written specifically for this new venture. The site, which is free to visit, will go live on both Rowling and Potter’s birthday, July 31, for the first 1 million registered users. It will then be available for use by the general public in October.

What makes Pottermore such a unique and admirable venture is that Rowling’s success and ownership of her publishing rights have given her the power to make the e-books for sale exclusively via this website. She is essentially taking control of her own empire and leaving online stores like Amazon completely in the dark. In an age when creativity has become a commodity manipulated by big corporations, this is a sign of strength for the artists’ community. J.K. Rowling, I applaud and thank you.

-Dee Lockett

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Comments
  1. […] world of “Harry Potter” will live on through J.K. Rowling’s recently launched website, Pottermore.  But until then, we can only hope that Harry Potter and the lessons that Rowling taught through […]

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