Archive for September, 2010

I heart New York logo

We all heart New York, but JetBlue is really showing the love with their new logo. As part of an agreement to keep their headquarters in New York, JetBlue got permission to use the classic “I ❤ New York” slogan. Apparently, they aren’t creative enough to come up with their own catch phrase to motivate broke Americans to fly on their expensive airplanes.

As part of a creative advertisement The New York Times challenged readers to come up with their own versions of the logo. And then Gawker decided its readers could do better. Most are pretty bland, with apples, pretzels, and hot dogs replacing the heart. But some do deserve a giggle. Go check them out, and if you think you have what it takes, make one of your own.

~Nicole Fisher


Shack-A-Thon – Syracuse Events

Posted: September 30, 2010 by jerkmag in ZONE -- syracuse

Danceworks at the Shack-A-Thon

Habitat for Humanity’s yearly Shack-A-Thon — or, Spend the Night in a Dollhouse During a Storm-A-Thon — lasted from September 22-24. Members of DanceWorks helped raise awareness for affordable housing while bonding (painting their nails and having heart-to-hearts, of course). Damn, I’m jealous. Those girls have hearts of gold, I tell ya.

~Kaity Wong

Jerk Goes Philosophical for a Sec

Posted: September 30, 2010 by jerkmag in SAGE -- editor's picks

Okay, so I’m a style blogger, but I simply must share this video with you; it makes me appreciate life.

One of my professors showed this Will Hoffman short film during class and I tried desperately to hold back a waterfall of tears, which failed. When he turned the lights back on, I noticed that I was the only one crying out of all my fellow classmates. So I’m overly emotional; the video is still good. Appreciate the life you have been given because there truly are no ordinary moments. Carpe diem, my friends.

~Jeanine Guzman

Throwback Thursdays is a Jerk Magazine Blog series that highlights some of Jerk’s best articles written in the past. To continue reading this article and find other bad ass throwbacks, check out

“The Cool Kids and the Jerks” by Bill McMillan

3 p.m. – I’m backstage at Juice Jam 2009 with my friend and journalistic comrade Nathan Mattise (Nate for short please). Nate and I are walking over to The Cool Kids’ bus and I’m starting to feel nervous–I’m about to encounter their entire posse in a cramped space with just one ally.

I step on, turn left, and hear…nothing.

There they are, about ten people just staring at us, like when a dog is confused and cocks its head to the side. All of their heads seem cocked to the same side.

“Hey, I’m Bill,” I say to the group’s manager, a semi-muscular six-footer with a well-groomed, red-brown-blonde beard. He’s wearing baggy blue jeans and a grey hoodie, hood up. He looks up from underneath it.

“Whatsup bro?” he says as we share a handshake.

“Thank you for your hospitality brethren,” I think to myself, subconsciously giving the Vulcan salute.

I make my rounds, Nate makes his, and we sit down. Actually, I sit down in a chair and Nate crouches in the aisle.

And so it begins…

Jerk: You’ve done a lot of collaborations recently. Is there anyone you’d like to collaborate with in the near future?

Continue reading “The Cool Kids and the Jerks” at


Proenza Schouler wins best collection at New York Fashion Week.

Before I say anything, I have a confession: I’m a Chanel FIEND. I shamelessly love everything Chanel and worship Karl Lagerfeld even though he’s alarmingly self-important. So when the first look down the PS runway was the quintessential Chanel tweed suit with a twist, it was love. I had to see more.

Proenza Schouler Spring 2001 Ready-to-Wear

The subsequent looks did not disappoint; to the contrary, my jaw kept on dropping. The color palette was soft but strong, crazy but ladylike. There was tweed everywhere in every color and every way; greens, pinks, and grays. We even got a hint of that memorable neon green and orange from last spring. Black was present but mostly as a compliment to the other colors. PS maintained their signature prints and crazy bold colors all while experimenting with a new ladylike and polished aesthetic.

Proenza Schouler Spring 2001 Ready-to-Wear

This season, most of the New York shows seemed to be working around the same trends (all-white palettes, sheer, straps…), which made the Proenza Schouler collection fresh, modern, and completely irresistible.

Proenza Schouler Spring 2011 Ready-to-Wear

~Nadjma Sako

Mark Zuckerberg Facebook Sign


You may know Mark Zuckerberg as the founder of Facebook. And soon, you’ll know him as Mark Zuckerberg, the not-so-silent crusader for the American public education system.

On Friday morning — the same day The Social Network debuted at the New York Film Festival — Zuckerberg talked with Oprah and formally announced his donation of $100 million to the city of Newark, NJ. He appeared alongside newly elected New Jersey Governor Chris Christie and Newark Mayor Cory Booker to discuss his foundation Startup: Education.

Of the start-up Zuckerberg says, “I’ve spent a lot of the last year just researching myself what the most leveraged ways are to impact the education system across the country…[I had to] go into a place that is ready for real reform, that has great leaders to invest in.”

His conclusion: Newark is perfect! As a native Jersey girl, I can attest that Newark is indeed a shithole, a city decaying with every passing day. Like other New Jersey cities Camden, Paterson, and Trenton, it has fallen victim to crime, drugs, poverty, and corruption.

Now, hear me out. I believe what Zuckerberg is doing is incredibly admirable, albeit a little ironic considering he created a website that has essentially become the greatest distraction to students across the globe. However, his choice of Newark as the first test for this start-up is foolish.

Zuckerberg claims that Jersey has great leaders to invest in, but he clearly hasn’t done his research. Gov. Chris Christie is plain and simply using Zuckerberg to save his own ass. Back in March, Christie announced a radical plan to reduce the state’s $10.7 billion deficit, by cutting the education budget $820 million.

Zuckerberg is a smart man; he’s a billionaire at 26, but this decision is clearly showing his youth. Look up Christie on Facebook. Under interests I’m sure you’ll find things like greed, narcissism, and douchebaggery.

~Dee Lockett

Braylon Edwards


New York Jets’ receiver Braylon Edwards was arrested last Tuesday for a DUI. Edwards blew a 0.16 on a breathalyzer test, twice the legal limit. He was released without bail on a misdemeanor charge. For anyone other than a professional football player, a DUI has serious consequences. For Edwards, it means he didn’t start on the Sunday night game against the Miami Dolphins. He was allowed to play, though. I guess if the likes of Michael Vick are still allowed to play in the NFL, why shouldn’t Edwards?

~Meghin Delaney