Vogue magazine is the classic go-to fashion bible and with nineteen editions all over the world they really are the authority on fashion. Recently the nineteen editors vowed not to use models that are underage and look like they might be anorexic. They also said they would check IDs with the casting directors during fashion shows, photo shoots and ad campaigns.
For Vogue to initiate this movement is a big deal. Especially since they regularly hire underage models. The new guidelines will first be seen in the June issue, and hopefully these changes will be seen in other fashion publications.
Even though Vogue is committed to promoting a healthy lifestyle and has vowed to use appropriate models how much is that really going to change? If I remember correctly Photoshop still exists. Think back to the Ralph Lauren and Filippa Hamilton ad controversy. She was photoshopped so severely that her head was bigger than her body. Hamiton was then fired for being ‘too fat’. So it seems that even with Vogue’s commitment to healthy models Photoshop will always be there for ‘retouching’.
Recently, Tyra Banks wrote a letter in support of Vogue’s new philosophy.
She wrote, “If I was just starting to model at age 17 in 2012, I could not have had the career that I did. I would’ve been considered too heavy. In my time, the average model’s size was a four or six. Today you are expected to be a size zero. When I started out, I didn’t know such a size even existed…”
Even though this might not change what we see in the magazines, it could change the type of girls agencies hire and take the pressure off aspiring young models to be impossibly thin.