Last summer you logged in to Twitter and looked to the bottom of your screen in utter horror. There, next to the lowest trending topic (Toy Story 3) was that little gold box with the word “Promoted.” My jaw dropped to the floor; I couldn’t believe it was happening so soon.
In Twitter’s quest to reach 1 billion users (a feat I’m positive they’ll accomplish by the end of the year), they have finally resorted to advertising. It’s understandable; times are still tough and we all need to do whatever it takes to turn a profit.
Twitter announced that it will offer three new modes of advertising inspired by Promoted Trends. It will have Promoted Accounts starting with Xbox and HBO. It will show ads on all Twitter apps, something that has previously been exclusive to the website.
Lastly are Promoted Tweets. The ad departments of certain companies can pay to have Promoted Tweets appear at the top of search results.
So I guess the time has finally come for the corporate takeover of Twitter. In the words of the great villainous mastermind, Joker, “If you’re good at something, never do it for free.” It’s all about the Benjamins, baby.